Digital Transformation happens most naturally when it’s driven by insurance organizations who deeply understand their clients behavior and needs at each point along the end to end policyholder value chain. Understanding customer context and delivering optimal quotes and offers at the right time requires real time analytics on all the relevant placement and exposure data. The core issue is that this data has long been hard to aggregate, as it's typically stored in disparate legacy applications, static ACORD forms, PDFs/Excel, and even .csv files. By taking a data first approach and translating all that data into a single language, brokers and carriers can easily uncover actionable insights. However, when stakeholders along the value chain all connect transparently and collaborate efficiently, it results in more meaningful on demand, real time delivery of products and services for all parties.